Using search engines, people find websites that are useful to them in shopping for goods and services. Although only 9% of web traffic originates in search results, this is the locus of intense competition because it is fluid and can be impacted by aggressive SEO.

SEO is used to improve the results that a website experiences in natural (unpaid) rankings in search results. High search ranking is a cost-effective way to achieve the visibility that will increase first-time visitors to our website. Our SEO experts work with client's to increase natural rankings in making the website modifications advocated by the search companies themselves in order to elevate rankings.

LeapLab will develop a standard with our SEO clients to monitor, track, and report on natural SEO. This includes tracking factors driving natural traffic to client websites, top keyword ranking by category, number of links, and number of pages indexed in each search engine for the client and their competitors. We stay apprised of advancements in SEO and evaluate their risk/reward if implemented on a client's site. Search engine algorithms change, and we continually refine and track those factors that influence search crawling, indexing, and keyword ranking, all to the benefit of our clients.