Even when the statistical population is too limited to apply the RFM method, LeapLab uses techniques such as multivariate analysis for predictive modeling. As applied by LeapLab, small yet premium target segments are identified and ranked, enabling cost-efficient direct marketing campaigns for our clients. In subsequent campaigns, the relative performance of segments will be compared and ranked, thereby augmenting our experiential understanding of the market. In time, refinement of segments will result in better-targeted, smaller, and more frequent e-marketing contacts.access to our international distribution and marketing channels that we have developed since 1998.