LeapLab guides its clients through the complex maze of paid search, a form of Internet advertising. Paid search, also known as Pay-Per-Click (PPC), is an option available on search engines such as Google, Yahoo and a myriad of others. It allows advertisers to bid in an online auction to have their website link appear prominently in the highly visible "sponsored" section of search engine results when specific keywords are input by individuals searching for goods and services on the web. Advertisers, which is to say companies that conduct business on the web, then pay a fee to the search engines whenever someone clicks on their sponsored link. The advertiser only pays for actual visitors to their site, unlike natural search results, which assure exposure but not necessarily website visits as a consequence of the exposure. About 70% of searchers select from natural search results and 30% from sponsored results.

LeapLab uses special-purpose applied software tools and on-demand Internet services to manage the auction and keyword bidding processes for clients. We accommodate client needs by applying their cost and objectives criteria to the bidding. Our whole approach is to leave the decision-making to the client but execute on those decisions at the operating level, once again freeing clients to focus on their core business.

In addition to PPC, LeapLab facilitates other forms of Internet advertising for clients, especially media-buying on appropriate commercial websites on a per-impression basis using banners, pop-ups, pop-unders, skyscrapers, hover ads, and e-zine ads that we will develop in several variations and test to determine which ad pulls best.